View more presentations from Lawrence (Laurie) Phillips
Monday 20 June 2011
Strategic Characterisation Matrix (SCM) - How to apply Porter’s Five Forces thinking to determine which of the Five Strategic Objectives (Divest, Harvest, Maintain, Grow, Enter) should be implemented by a business.
Go to the Toolbox Section to get a copy of the Strategic Characterisation Matrix Worksheet.
Sunday 10 April 2011
How to create a compelling tagline
Check out this SlideShare Presentation:
12 Steps to creating a compelling tagline for your business
12 Steps to creating a compelling tagline for your business
Saturday 9 April 2011
Marketing Audit - How does your marketing measure up?
The Marketing Audit
A marketing audit is an important tool in determining any gaps and areas of improvement that are required in an organisations marketing plan.
It has two main areas of focus:
It has two main areas of focus:
1. The External Audit
2. The Internal Audit.
The External Audit looks at the following items:
- Economic Environment
- Competitive Environment
- Market Environment
- Customer Relationship
Management
The Internal Audit covers detailed areas of the organisation, such as:
- Products- Pricing
- Promotion
- Place
- People
- Physical Environment
- Processes
- Sales Management
- Organisational Culture
- Strategic Planning
So when was the last time your did an Marketing Audit on your organisation? Download a Marketing Audit template here: Marketing Audit Template
RACI - How to manage role and responsibilities in a 6Sigma project
Check out this SlideShare Presentation:
A RACI matrix describes the participation by various roles in completing tasks or deliverables for a project or business process. It is especially useful in clarifying roles and responsibilities in cross-functional/departmental projects and processes and is ideal for 6Sigma Business Improvement Projects.
A RACI matrix describes the participation by various roles in completing tasks or deliverables for a project or business process. It is especially useful in clarifying roles and responsibilities in cross-functional/departmental projects and processes and is ideal for 6Sigma Business Improvement Projects.
Monday 4 April 2011
RWW For Sales Opportunity Analysis
Check out this SlideShare Presentation:
Effective managment of multiple project sales opportunities requires ensuring that you invest your time in the right opportunties.
RWW is an analysis tool to help make this selection process more productive.
Is It REAL? Can We WIN It? Is It WORTH It?
Effective managment of multiple project sales opportunities requires ensuring that you invest your time in the right opportunties.
RWW is an analysis tool to help make this selection process more productive.
Is It REAL? Can We WIN It? Is It WORTH It?
Saturday 2 April 2011
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